Let Heeton Concept Hotel – Luma London set you free from unwritten rules and accepted conventions. The naked stay means nothing you don’t need, and everything you do. It means starting afresh. No assumptions. No rules. Just an experience designed around you, in a space that really works for you.

Though check-in is usually any time from 3pm, you’ll be welcomed just as warmly at 3am. Breakfast to go won’t have been and gone by 8am – instead it’s freshly made and ready when you are, whatever the time of day. And, while sourcing “sold-out” tickets or procuring top tables is all part of the service, we’re also your one-stop shop for whatever it is that makes your stay complete – whether a clutch bag or cufflinks, lemon tea or lavender oil.

Welcome to hospitality on your terms. It’s a liberating experience.


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