Like any good host, we can’t wait to show you the best of our city. Consider us curators of illuminating experiences unique to the British capital, shining a light on London’s many and varied diversions for the discerning visitor.

This is also the place for that seductive special rate, because who doesn’t appreciate exceptional value complementing great quality? So, when you’re looking for hotels in London, hotels handy for the West End – or hotels near the Eventim Apollo – there’s sure to be something here to suit.

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ROW, ROW, ROW YOUR BOAT

Spring is boat race season on the Thames, and LUMA Concept Hotel London loves nothing better than messing about on (or by) the river. A short stroll from the hotel, take in the spectacle of the annual Oxford and Cambridge Boat Race on 2 April, with special room rates and carnival atmosphere included!

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WHAT’S YOUR GUILTY PLEASURE?

Everyone has one, and with the Hammersmith Apollo’s stellar 2017 line up, you’ll quite probably find yours on the billing just around the corner from LUMA Concept Hotel London. Elbow play the weekend of 4 March, followed by Sting on 9-10 April.